the ask
Showcase your comprehensive comprehension of the knowledge and abilities you have gained from your classes in this capstone project for the Fashion Merchandising curriculum. Your ability to conduct industry and trend research, collaborate well with others in a team, and produce a polished product that combines originality, analysis, and independent thought can help you develop a company idea and turn it into a formal business plan.
The process
Company Overview
After many group meetings, brainstorming our group landed on our final idea. Pulse, founded in 2024, by Ryna Malik, Maren Napolitano, Kyla Berkshire, Dylan Coleman, and Quinn Lawrence, is a pioneering activewear and sportswear company dedicated to revolutionizing the industry with sustainable and versatile apparel.
Our Unique Value Proposition lies in crafting high-quality activewear that seamlessly blends style, functionality, and eco-consciousness. Specializing in activewear, Pulse stands out for its commitment to sustainability, ensuring that our products are not only comfortable and durable, but also re-defining industry standards.
Mission statement
We are dedicated to revolutionizing the sports and fitness apparel industry by promoting environmental sustainability and ethical practices. Our mission is to minimize overconsumption and bring about sustainable evolution technologies. Through innovative design and a commitment to circularity, we aim to empower athletes to pursue their passion while minimizing their environmental footprint. Together, we can create a healthier planet for future generations.
video campaign
the outcome
My team and I created a 61 page formal business plan and presentation. Below you can find both. On April 30th, in a five minute time limit we successfully pitched our idea to a room full of critics, mentors, and professors as professional entrepreneurs.
